Fractional CMO

Not every company needs a full-time marketing director. But many companies do need senior marketing leadership.

Someone who keeps an eye on the big picture, sets the direction, makes choices, ensures that marketing and sales work together better, and prevents marketing from getting stuck in separate, standalone campaigns.

For those companies, our Fractional CMO proposition is relevant.

What is a Fractional CMO?

A Fractional CMO is an experienced marketing leader who is connected to your organization on a part-time basis.

Someone responsible for (or who makes a strong contribution to) strategy, planning, leadership, and results.

When is this interesting?

A Fractional CMO is often a good solution if:

• marketing is important, but still lacks sufficient direction
• there is too little alignment between the various activities
• sales and marketing do not connect well
• there is a need for seniority without immediately hiring a full-time CMO
• the company is growing and marketing needs to grow along with it
• there are people internally for execution, but someone is missing who sets the direction
• there is a temporary need for structure, leadership, and acceleration

What we do in that role

As a Fractional CMO, we don’t just advise; we also take responsibility.

Topics we often see come up:

• Sharpening positioning and proposition
• Determining marketing priorities
• Creating a realistic plan
• Bringing focus and rhythm
• Leading internal marketers and external partners
• Safeguarding quality and the brand story
• Linking marketing to commercial objectives
• Reporting on progress and results
• Setting up marketing processes smarter

Why companies choose this

Seniority without full-time costs

You bring in experience and oversight, without immediately setting up a heavy, fixed structure.

More alignment

Marketing becomes one whole instead of a collection of separate campaigns.

Faster decisions

There is someone who makes the calls and sets the direction.

Better execution

Not because suddenly more effort is put in, but because clear choices are made.

Strategy and practice

We don’t get stuck in boardroom language. We ensure that plans are carried out.

No advisor on the sidelines

We don’t see the role of Fractional CMO as a casual, optional advisory function.

We step in to help build. We set priorities and make sure momentum comes. In addition, we ensure that marketing gets a stronger role within the company.