12 juni 2026
Companies need direction.
AI is a fantastic tool — but tools aren't a strategy.
Our vision
AI accelerates. We steer.
We help B2B companies turn marketing into a growth driver — not a support function. No standalone campaigns or generic plans. Strategic marketing with a clear direction, built to act on immediately. From positioning and thought leadership to content strategy and Fractional CMO support, we make marketing a competitive advantage.
Where are the opportunities?
Most B2B marketing is busy, not strategic.
Companies invest in websites, content, and campaigns, but rarely step back to ask what it should all add up to. Marketing and sales pull in different directions. Efforts scatter. And for complex B2B propositions, visibility alone was never enough: you need to build trust, convince multiple stakeholders, and win on substance.
How we help you
We bring focus, structure, and direction.
We help you make clear choices: what you stand for, who you're targeting, and how marketing actively drives commercial results. Not a plan that sits in a drawer, but concrete steps that move things forward, starting now.
- We help organizations clearly define what they stand for, which problem they solve, and why customers should choose them. Not generic marketing language, but a clear positioning that aligns with real-world practice and the target audience.
- Marketing is Mensenwerk: it translates business objectives into a concrete and actionable marketing strategy. From defining the target audience and choosing channels to campaigns, KPIs, and priorities: practical, realistic, and results-driven.
- AI can make marketing faster, smarter, and more efficient ... provided it is used properly. We help organizations apply AI in a practical way within content creation, research, campaigns, and processes, without losing human nuance and strategic direction.
- Strong content starts with a strong story. We help organizations turn knowledge, vision, and practical experience into content that builds trust, conveys expertise, and makes visible what an organization truly stands for.
- Marketing and sales often work alongside each other, while they should actually reinforce each other. We ensure better alignment between the two disciplines, so that leads match more closely, follow-up improves, and commercial results increase.
- Not every organization needs a full-time marketing director. Marketing Is Mensenwerk provides experienced strategic marketing support on a flexible basis, tailored to the organization’s stage, ambition, and size.
- From agencies and freelancers to tools and campaigns: we help organizations maintain control over execution. We monitor quality, progress, and coherence so that marketing activities genuinely contribute to business objectives.
Why companies choose Marketing is mensenwerk
We combine strategic thinking with pragmatic implementation: clear decisions and concrete steps.
Meer wetenStrategic and pragmatic
We collaborate at the executive and management team level, but we also ensure that plans are actually carried out.
Years of experience in complex B2B marketing
We understand the dynamics of technology companies, consulting organizations, and specialized business services.
AI under human direction
We use AI intelligently as an accelerator, without losing quality, nuance, or authenticity.
Built around your goals, not our services
We use AI to move faster and work smarter - but direction, judgment, and quality always stay with people. That's not a disclaimer, it's how we work.
We don't start from a fixed menu.
We start with a simple question: what does your business actually need right now? Then we build from there.
Who are we
Marketing is Mensenwerk
Marketing is Mensenwerk was founded by Chris Gerretsen: entrepreneur, commercial strategist, and specialist in international B2B marketing and business development. He is the founder of Aexus BV, Lupa Marketing, and Music Traveler. In addition, he is involved as an investor, advisor, and interim manager with various technology and B2B organizations. This combination of entrepreneurship, strategy, sales, and marketing forms the foundation of Marketing is mensenwerk.
