AI speeds up marketing. Humans shape the strategy.
Marketing is Mensenwerk blends deep B2B experience with intelligent AI application to create marketing that’s faster, sharper, and still human-led.
Our vision
AI accelerates. We steer.
We help B2B companies with marketing that directly contributes to growth, positioning, and commercial results. No standalone campaigns or generic plans, but strategic marketing that sets direction and is immediately actionable. Whether it’s positioning, thought leadership, content, AI, marketing strategy, or Fractional CMO support, we ensure that marketing becomes a competitive advantage.
Where are the opportunities?
Most marketing lacks direction
Many companies invest in websites, content, campaigns, or social media without it being clear exactly what they are supposed to contribute. Hard work is being done, but marketing and sales are not sufficiently aligned with each other. Especially for complex B2B propositions, marketing is more than visibility alone. You need to build trust, convince multiple stakeholders, and be strong on substance.
How we help you
We bring Focus, structure, and direction
Marketing is Mensenwerk: it helps companies to set up marketing more strategically and execute it better. We combine strategic thinking with pragmatic execution: clear choices and concrete steps.
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Why companies choose Marketing is mensenwerk
We combine strategic thinking with pragmatic implementation: clear decisions and concrete steps.
Meer wetenStrategic and pragmatic
We collaborate at the executive and management team level, but we also ensure that plans are actually carried out.
Years of experience in complex B2B marketing
We understand the dynamics of technology companies, consulting organizations, and specialized business services.
AI under human direction
We use AI intelligently as an accelerator, without losing quality, nuance, or authenticity.
Marketing linked to business objectives
We use AI as an accelerator, not as a replacement. The direction, the nuance, and the quality check always remain with people.
No standard agency
We don’t work from a fixed menu, but from the question: what does your organization need to become stronger?
Who are we
Marketing is Mensenwerk
Marketing is mensenwerk was founded by Chris Gerretsen: entrepreneur, commercial strategist, and specialist in international B2B marketing and business development. He is the founder of Aexus BV, Lupa Marketing, and Music Traveler. In addition, he is involved as an investor, advisor, and interim manager with various technology and B2B organizations. This combination of entrepreneurship, strategy, sales, and marketing forms the foundation of Marketing is mensenwerk.
Recent articles
All articles
12 mei 2026
Marketing as a binding agent: how to turn vision into something people can connect with
How to translate vision into marketing that truly moves and connects with people
12 mei 2026
Not more content, but better content wins
Why human insights are becoming more important than ever
Want to organise your marketing more effectively?
Are you looking for more direction, a clearer brand positioning, and marketing that actually drives growth? Let’s get to know each other.
